London Account Manager


  • Build fantastic and lasting working relationships with customers from Multi-site restaurant groups, On Trade Retail, casual dining, leading independents & ad-hoc sales opportunities.
  • Implement visibility and brand building activities, incentives and support packages to keep key accounts up to date with all Warner Edwards developments, including the introduction of new products.
  • Network Key London outlets, conjunction with On Trade Commercial Managers Trading Plans, to create best in class activation and distribution.
  • Working with Warner Edwards Marketing team, champion and deliver our core brand messages, building brand equity and saving the world from mediocre gin!
  • Manage budgets to deliver strategic KPI’s eg- Menu Presence, Pouring contracts & Lighthouse status.
  • Host in-house and in-store tastings and training where applicable for our consumers and customers.
  • Deliver well-constructed Joint Business Plans / Commercial plans and implement a contact strategy that addresses important stakeholders at both head office and operational levels.
  • Keep records up to date using CRM to support the sales and marketing function.
  • Prepare regular reports and analysis on the commercial performance of your accounts and the channel.



  • Manage a portfolio of new & existing London based customers, through volume & % GM / Contribution.

  • Build and deliver your sector Budget in line with Sales Director & company objectives
  • Gain and develop existing and new London centric business.
  • Implement a Trading and Marketing Strategy across account base
  • Using market intelligence, build on the Company strategy, linked to the Warner Edwards portfolio to deliver long term sustainable growth
  • Contribute to the workload and direction of the Regional sales resource
  • Work in a positive and supportive manner, respecting the Warner Edwards culture


Candidate Requirements

  • Minimum of 2 years’ Senior Sales (minimum 4 years total sales) experience, managing and delivering sales targets in London On Trade.
  • An existing portfolio of senior influential contacts with the London On Trade sector. Understanding how London works and how to maximise presence through contacts and network.
  • A passionate and natural sales professional and crazy about Warner Edwards Gin
  • Driven by building enduring relationships, exceptional customer service and a passion for great brands
  • Confident, proactive, self-starting, hardworking and ambitious
  • Attention to detail, including customer records and commercially astute
  • Must positively and professionally represent the company always
  • Preferably educated to degree level
  • WSET Level 2 Qualified is a preference
  • Excellent and efficient organisational and time management skills
  • Proficiency in Microsoft Office programs
  • Full, clean driving license



  • Customer Targets as set with Line Manager
  • Share of Company total sales number
  • Manage customer overheads linked to Budget
  • Distribution points of products, by customer, by sku type
  • Rate of Sales and commercial evaluation
  • Reporting through CRM
  • Frequent Customer reviews and effective time in trade
  • Defined Annual KPIs set at start of each financial year



  • Collaborative work with the WE Marketing Team to build a compelling Trading Plan
  • Access to Sales Team to tactically build awareness and sales growth, including Direct report
  • Access to Senior Team for strategic relationships
  • Utilisation of the Distillery and company assets for appropriate business development
  • Agreed customer investment money in line with Company Budget

Closing date: 22nd August 2018

Please send CV and cover letter to:

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